Brand · Press kit
Every detail, intentional.
The complete LaserData logo set (mark, text, horizontal, stacked) for light and dark surfaces. Every file is SVG, scales without loss, and is free to use for editorial coverage, integrations, and partner decks.
01Sizes
One mark, every size.
SVG scales without loss, so the same file works from a 16 px favicon to a billboard. Here it is at common display sizes on both surfaces.
On dark · #041520
324872128192On light · #FFFFFF
32487212819202Downloads
Pick the file. Hit download.
Every variant is a standalone SVG. Click to download, or right-click "Save Link As" if your browser opens it inline.
Mark
The LD-mark: use standalone as a favicon, app icon, or social avatar.
Mark · on dark
Brand Navy #041520
White shell on brand navy. Use on dark or coloured surfaces.
Text
Wordmark only: pair with the mark when layout calls for separation.
Text · on dark
Brand Navy #041520
White wordmark only. Use when the mark appears separately nearby.
Text · on light
White #FFFFFF
Navy wordmark only. Use on light backgrounds when mark is separate.
Horizontal
Mark + wordmark side by side. The default lockup for most surfaces.
Horizontal · on dark
Brand Navy #041520
Full mark + wordmark lockup. Preferred for headers, nav bars, and partner strips on dark surfaces.
Horizontal · on light
White #FFFFFF
Full lockup for press kits, co-brand documents, and light UI surfaces.
Stacked
Mark above wordmark. Best when vertical space is available.
Stacked · on dark
Brand Navy #041520
Mark above wordmark. Use on splash screens, swag, and square social avatars.
Stacked · on light
White #FFFFFF
Mark above wordmark on white. For print, co-brand, and editorial use.
03Clear space & size
Let the mark breathe.
Keep a margin equal to half the mark's height on all sides. Below 24 px, use the mark alone; the wordmark starts to fuzz.
Clear space
Minimum padding = ½ × mark height on all sides. No text, imagery, or other logos inside the safe area.
Minimum size
24 px digital · 12 mm print for the mark. Horizontal lockup: no narrower than 120 px.
Solid backgrounds only
Always place the logo on a solid canvas. Match the variant to the surface: dark logo on white, light logo on navy.
A few don'ts.
- Don't recolor the mark. The palette is the brand.
- Don't rotate, stretch, or squash. Scale uniformly.
- Don't add drop shadows, glows, or outer strokes.
- Don't place the logo on a busy photo or gradient.
- Don't reconstruct the wordmark in a different typeface.
- Don't use the text lockup without the mark unless layout demands it.
04Palette
The precision palette, open for you.
Brand Navy is the primary canvas. Laser Cyan is the accent. If you're placing LaserData alongside your own brand, lean on these tokens.
Brand Navy
Primary brand colour · dark fill · logo shell
Laser Cyan
Primary accent · CTA · highlights
Deep Navy
Default page background
Surface Navy
Card & panel surfaces
Signal Green
Logo mark accent · live indicator
Pure White
Wordmark on dark · primary text
Slate
Secondary text · muted labels
Sky Blue
Gradient start · decorative glow
05Typography
Two faces, one system.
LaserData's type system is built on Geist: a clean, geometric sans-serif and its paired monospace. Both are available from Vercel.
Sans-serif
Geist Sans
Used for all UI copy, headings, body text, and CTAs. Set in weights 400–700.
Monospace
Geist Mono
Used for code snippets, terminal output, hex values, and technical labels.
// sub-millisecond P99 latency = 0.4ms throughput = 4.2GB/s
Partner & press
Need something custom?
Co-marketing, integration badges, case studies: we'll send you the right lockup and background you need.